| Carol Brault
Senior Marketing Manager
Ragan Communications
carolb@ragan.com PR Daily announces the 10th Annual Media Relations & Measurement Virtual Conference May 14–15, 2020 Amid the COVID-19 pandemic, media relations and measurement have become especially important as communicators transform their pitches and measurement strategies to meet the challenges presented by the current public health crisis. The 10th annual Media Relations & Measurement Conference, offered this year as a virtual experience with sessions, panel discussions and group video networking, will address the changing role of the PR professional and the adjustments to strategy as the COVID-19 pandemic continues. “COVID-19 has turned both crisis responses and communications on their heads. Today’s communicator has learned to make difficult decisions and relay tough announcements with their organization’s reputation on the line, while using metrics and data-informed strategies that reveal audience behaviors.” says Diane Schwartz, CEO of Ragan. “We’re looking forward to diving into these issues and helping communicators thrive as they make their way through these unprecedented times.” Attendees will partake in panel discussions and presentations that focus on: Media Relations and Measured Communications Through COVID-19 The Role of Media Monitoring During Times of Crisis Measurement That Matters: The PESO Model During and Beyond COVID-19 Purpose-Driven Initiatives and Messages That Can Uplift and Inspire Communities and Stakeholders Data-Informed Storytelling that Connects and Unites Through Quarantines and Self-Isolation Reaching the New Consumer Audience: Effectively Relay News, Updates and Information that Matters From Business Continuity Plan to Action: Crisis Communications Amid the COVID-19 Pandemic Presented by Ragan Communications and PR Daily, the leading authorities in PR and communications intelligence, the summit will be hosted online May 14-15, 2020 and is sponsored by Muck Rack. Leading communicators from organizations such as Best Buy, Children's National Hospital, Southwest Airlines, PBS, Edelman, OKCupid, and many more will offer strategies that move the needle. Attendees will walk away with session recordings, pitching guides, handouts, measurement glossary of terms and the know how to move their careers and brand forward. View more about the event here. For registration questions, contact Carol Brault at carolb@ragan.com. For sponsorship opportunities, contact Hannah Lavelle at hannahl@ragan.com. About Ragan Communications and PR Daily: For more than 50 years, Ragan Communications has been delivering trusted news and information for internal and external communicators via its conferences, webinars, training, awards and membership divisions. Its daily news sites—PRDaily.com and Ragan.com —are read by more than 600,000 internal and external communicators monthly. Its Communications Leadership Council is one of the fastest-growing membership groups for communications executives. The recently-launched Ragan’s Crisis Leadership Board has been a support and resource as communicators make their way through the COVID-19 pandemic and beyond. | 