DAILY SCOOP

Facebook explains service interruption, 52% of Americans don’t trust social media, and Jamie Dimon irks with MLK comparison

Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.

SOCIAL MEDIA

Consider these overlooked platforms in your social media plan

Facebook and Instagram are important channels, but those aren’t the only venues where your audience spends time. Consider these alternatives.

PR INDUSTRY

How to prepare for what’s coming down the path for PR pros

The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.

COMMS WEEK

Video: SoundExchange comms leader how the role is expanding

The conversation with Ragan CEO Diane Schwartz comes ahead of Communications Week 2021 where we will be discussing transformation of the industry and PR/comms role.

DAILY SCOOP

Airlines announce vaccine mandates, Golden Globes touts increased member diversity, and 75% of marketers to increase social media spending

Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.

SOCIAL MEDIA

Interns should do more than work on social media

The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.

LEADERSHIP COMMUNICATIONS

The 6 C’s every employee needs

The “Great Resignation” is real, but it’s not inevitable. To keep your best workers on board, nurture these deep needs that go well beyond cash.

PR INDUSTRY

10 best PR practices for successfully entering the Canadian market

If you are looking to make inroads with the friendly neighbors to the north of the U.S., consider these tips.

THE FRIDAY REPORTER

Sitting down with The Philadephia Inquirer’s Jonathan Tamari

The veteran journalist explains how media pros think about reader engagement and how PR pros can offer helpful resources.

DAILY SCOOP

Dollar Tree explains new pricing, short-form video tips for YouTube, and Gannett responds to employees claims of unpaid labor

Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.

CONTENT MARKETING

4 content marketing strategies to get top talent excited about your company

Consider these tactics to help share the story of what its like to work at your company and why job candidates should be willing to leave their current job to join you.

MEDIA RELATIONS

4 pillars of effective pandemic pitching

COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.

THE WORKPLACE

As the ‘Great Resignation’ looms, communication remains crucial for talent retention

The author shares guidance on how companies can keep employees engaged and motivated amid ongoing uncertainty.

DAILY SCOOP

YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.