DAILY SCOOP

Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments

Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.

DIVERSITY AND INCLUSION

To improve DE&I, start with inclusion—not diversity

Lauren Tucker, Ph. D., shares how leaders who start with inclusion as their guiding principle rather than a numeric diversity target are more likely to find success.

COMMS WEEK

Report: 69% of PR pros pitch 100 journalists or fewer at a time

Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.

PAVING THE WAY

Beam Suntory’s Clarkson Hine highlights the value of writing for comms pros

The communications leader argues that being able to write well, tell compelling stories and grasp the business strategy of your client or organizations are the keys to success.

PR INDUSTRY

The Museum of PR announces talent show to showcase PR pros’ hidden skills

The special event will take place Nov. 30 with judges from the Page Society, Institute for PR, PR Council and more—all to raise money for the museum.

DAILY SCOOP

Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart

Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.

COMMS WEEK

C-Span’s communications director: ‘Let’s focus on trust’ to fight misinformation

Learn how Howard Mortman builds trust with reporters by staying honest, approachable and respectful of their journalistic boundaries.

PR INDUSTRY

Your network is your superpower

Here’s how you can make the most of your connections with industry colleagues and peers.

COVID-19

Are workers willing to resign over vaccine mandates?

Three University of Florida professors present data that shows when push comes to shove, most employees won’t follow through with tough talk.

THE WORKPLACE

3 meaningful ways to show off your PR success in the office

Mark your biggest wins by displaying your awards trophies, big feature articles and more to make the case for your value.

COMMS WEEK

Attention, students: What will cutting-edge comms look like in 10 years?

Let us know your thoughts, and you could win a $200 gift card.

DAILY SCOOP

Facebook explains service interruption, 52% of Americans don’t trust social media, and Jamie Dimon irks with MLK comparison

Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.

SOCIAL MEDIA

Consider these overlooked platforms in your social media plan

Facebook and Instagram are important channels, but those aren’t the only venues where your audience spends time. Consider these alternatives.

PR INDUSTRY

How to prepare for what’s coming down the path for PR pros

The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.