Plus: Media predictions for the new year. 

TODAY’S HEADLINES – 12.19.2022  
 
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PR Daily’s top 6 trends for 2023

Making predictions for the last three years has been pretty pointless. But let's try anyway.


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RESEARCH

Benchmark your communications wins — and challenges — for the year

Before taking Ragan’s 5th Annual Benchmark Report, here’s a look back at last year’s most prescient findings.



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EMPLOYEE ENGAGEMENT

How to manage negative Glassdoor reviews

Including the all-important question: To respond or not to respond?


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PR DAILY AWARDS

PR Daily Award winner: Social media drives attention to Hallmark holiday movie

Hallmark used the power of social media to gain visibility and drive engagements through a sweepstakes contest that promoted a special two-part movie event.


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INTERNAL COMMUNICATIONS

The key to organizational resilience is next-level internal comms

Internal comms has grown so much in the last few years. Now it's time to push even further.



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DAILY SCOOP

TikTok faces more bans, WaPo announces additional layoffs and more

Plus: Consumers, workers both approve of pro-LGBTQ business stances.


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