World Mental Health Day is an opportunity to boost awareness for your well-being efforts. Here’s how communicators can get the word out—beyond sloganeering and one-off sound bites.

TODAY’S HEADLINES – 10.08.2021  
 
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THE WORKPLACE

5 ways to make an impact beyond World Mental Health Day

World Mental Health Day is an opportunity to boost awareness for your well-being efforts. Here’s how communicators can get the word out—beyond sloganeering and one-off sound bites.


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COMMS WEEK

How the rise of blockchain technology offers opportunity for communicators

From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.


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DIVERSITY AND INCLUSION

3 easy ways communicators can support DE&I progress

Even if your role’s not tied to specific equity outcomes, you can still elevate and amplify your colleagues of color. Here’s how to help.



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WINNING CAMPAIGNS

Report reaches millions to raise awareness about addiction

Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.


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DAILY SCOOP

Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments

Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.


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DIVERSITY AND INCLUSION

To improve DE&I, start with inclusion—not diversity

Lauren Tucker, Ph. D., shares how leaders who start with inclusion as their guiding principle rather than a numeric diversity target are more likely to find success.



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COMMS WEEK

Report: 69% of PR pros pitch 100 journalists or fewer at a time

Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.


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PAVING THE WAY

Beam Suntory’s Clarkson Hine highlights the value of writing for comms pros

The communications leader argues that being able to write well, tell compelling stories and grasp the business strategy of your client or organizations are the keys to success.


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PR INDUSTRY

The Museum of PR announces talent show to showcase PR pros’ hidden skills

The special event will take place Nov. 30 with judges from the Page Society, Institute for PR, PR Council and more—all to raise money for the museum.


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DAILY SCOOP

Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart

Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.



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COMMS WEEK

C-Span’s communications director: ‘Let’s focus on trust’ to fight misinformation

Learn how Howard Mortman builds trust with reporters by staying honest, approachable and respectful of their journalistic boundaries.


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PR INDUSTRY

Your network is your superpower

Here’s how you can make the most of your connections with industry colleagues and peers.


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COVID-19

Are workers willing to resign over vaccine mandates?

Three University of Florida professors present data that shows when push comes to shove, most employees won’t follow through with tough talk.


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