DAILY SCOOP

Netflix insiders indicate tumult, the social platforms PR pros prefer and Biden begs for gun control

Also: Uber limits replies on Pride Month campaign tweet.

PR

The PR talent wars are bringing a day of reckoning

The industry is enduring an existential crisis. Here’s how to thrive through it.

RAGAN AWARDS

How StockX uses data to create compelling stories for the media

The team’s monthly reports positioned StockX as an authority in its market, leading to a win in the "Campaigns: Data-Driven Media Relations Campaign" category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

Advice for pitches that work from WSJ's politics editor

A conversation with Ben Pershing, politics editor of the Wall Street Journal.

PR

An insider’s guide to pitching the media

Accesswire’s new whitepaper will guide you to creating and sending better pitches.

DAILY SCOOP

Sheryl Sandberg’s departing message, Disney fans criticize Pride efforts and social values factor in to shoppers’ decision-making

Also: Elon Musk is firm on return-to-office policy for Tesla workers.

DIVERSITY AND INCLUSION

How companies’ observances of Juneteenth are evolving, according to DE&I execs from Levi’s, FleishmanHillard

Avoid performative gestures around the holiday.

CORPORATE SOCIAL RESPONSIBILITY

5 things to consider when taking a brand position on hot-button issues

The risks of staying quiet are greater than they used to be.

MEDIA RELATIONS

This is what journalists really want from PR pros, according to Cision survey

Here’s a rundown of what journalists say they do and don’t expect from PR pros.

DIVERSITY AND INCLUSION

Let your LGBTQ+ employees come out on their own terms

Overzealous promotion of your LGBTQ+ team members for Pride month might not be welcome if you don’t have their consent.

DAILY SCOOP

SCOTUS blocks Texas social media law, Deutsch Bank’s greenwashing scandal and getting employees into the metaverse

Also: Star Wars franchise defends Moses Ingram against racist fan attacks.

STORYTELLING

3 best practices for helping leaders be better storytellers

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.

DAILY SCOOP

Delta’s snippy customer service response, Taco Bell does drag brunch and a trust gap between tech hardware and social media companies

Also: We’d like to encourage you to capitalize on a TikTok trend involving “Top Gun: Maverick” and a shirtless Miles Teller.

WRITING & EDITING

4 tips for editing your own writing