TODAY’S HEADLINES – 05.21.2019  
 
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CRISIS COMMUNICATIONS

4 PR gaffes that jeopardize your reputation

In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.


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SOCIAL MEDIA

Massive Instagram influencer leak puts marketers in a bind

Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? Here’s what pros should keep in mind.


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FROM THE ARCHIVES

5 ways to slash bounce rates and drive conversions

The higher your bounce rate, the less time people are spending on your page, getting to know your brand. Here’s how to keep restless readers hooked.



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PR

How to find more meaning in mundane work

If you feel like every shift is trudging through temple-rubbing drudgery, turn your mind to more substantive things. Here’s how to make the most of every workday.


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PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.


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MEDIA RELATIONS

How PR pros can fight growing media relations difficulties

Industry insiders report that media relations is only getting harder, yet benefits remain for PR pros who can cut through the noise. Consider these ideas.


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PR DAILY AWARDS

There’s still time to enter PR Daily’s 2019 Media Relations Awards

The late submission deadline is May 22. Start your entry today.



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MARKETING

How to sidestep 3 subtle—yet crucial—marketing blunders

If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.


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CRISIS COMMUNICATIONS

Experts give ‘indifferent’ Boeing poor marks for crisis response

The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.


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VIRTUAL SUMMIT ALERT

Why algorithm changes don’t have to spell doom for your brand

Ensure your Facebook presence remains strong with tips from the experts at this virtual event.


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WRITING & EDITING

4 offbeat ways to refresh your writing

Try stepping out into a verdant glen or devouring delicious micro-bites of elegant prose. If all else fails, ask a child for help.



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MEDIA RELATIONS

9 steps for working with journalists

The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.


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WEBINAR ALERT

Why you should be excited about the new AP Stylebook guidelines

Hear directly from a leading Associated Press editor how these changes will benefit writers.


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MARKETING

Study: Marketers struggle to prove social media ROI

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.


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