Good morning, Marketer, may you have more silver linings than storm clouds.

In times of turmoil we turn to things we can rely on. Things that are familiar and comfortable, tried and true. Unfortunately one of those things, Universal Analytics, is going away and another, Google Analytics, is being radically revamped. Given that, it’s time to get familiar and comfortable with Google Analytics 4.

Fortunately, Samantha Barnes is here to make that happen. She’s got a fine article, filled with practical tips on making your GA4 data actionable. Now if we could only get rid of all this turmoil.

Constantine von Hoffman,
Managing Editor

Processes, visibility and optimization: The keys to digital marketing transformation

Get better visibility and workflow for your search engine initiatives, and learn how companies like Hootsuite optimized their workflows to reduce complexity.

Read more

Create next-level customer experiences with a DXP

If you’re not able to deliver the kind of speed and user experience you require, a digital experience platforms (DXP) can help.

Read More

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

Read More

Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download