Copywriters Emma Leamore and Pierce Thomson, along with art director Katyana O’Neill, have created “The Interview Before the Interview” to be a tool that puts creatives in front of top creative leaders, albeit virtually, and offers a glimpse into what it would feel like to be grilled by them in the hot seat. The tool features questions from 37 creative directors, executive creative directors and chief creative officers from agencies including Droga5, Dentsu, VCCP, Ogilvy and more.

Read more: Learn how the trio developed the idea and brought it to life.

John Seifert announced in an internal memo that he will be retiring as Ogilvy’s chief executive in 2021. Seifert has spent 41 years with the WPP agency, the last five as global CEO. Seifert said that he will continue to act in the role while the agency searches for a successor.

Read the full memo: “In a moment like this, I am more committed than ever to our people, our clients, and the Ogilvy brand,” Seifert said.

Industry Luminary Brian Lesser Joins InfoSum’s Board of Directors

Former Xandr CEO Brian Lesser has joined the board of directors at UK-based InfoSum, a start-up attempting to help the online marketing industry advance the challenge of targeting audiences amid heightened privacy regulations. Lesser, who unexpectedly left the top job at Xandr last month, told Adweek the online advertising industry requires an overhaul to meet new privacy laws.

What he'll do at InfoSum: Lesser will advise InfoSum on potential new partnerships, including investments and potential new hires, as the start-up seeks to expand internationally.

While much of Omnicom CEO John Wren’s first-quarter earnings call yesterday was spent on the impacts of Covid-19, he raised some eyebrows when he criticized the untimeliness of Wendy Clark's departure from her role as CEO of Omnicom-owned DDB Worldwide, which she left to take on the top role at rival holding company Dentsu Aegis Network.

Read more: Wren said DDB's situation in early 2020 was already "difficult" before the pandemic hit, and now Omnicom expects double-digit declines and potential staff cuts next quarter.

In a Voice piece, Pinterest CMO Andréa Mallard shared some interesting data. Instead of queries for immediate needs such as entertaining bored kids or recipes using pantry staples, which spiked when the Covid-19 lockdown began, Mallard says "people are getting back to future optimism" and searching for topics around planning travel, events and more. That means that brands whose messaging is in the here and now are behind the curve—and they need to start looking ahead too.

Read more: Mallard's advice? "We all have a role in envisioning what’s next—including brands. Be part of the tomorrow they looked forward to today."

More of Today's Top News and Insights

• OpenX Cuts Staff and Salaries Due to Financial Impact of Coronavirus
• YouTube Brings Fact-Checking Displays to the US
• Third-Party Sellers Aren’t Surprised Amazon Is Reportedly Looking at Their Data
• JetBlue Is the First Airline to Require Passengers to Wear a Mask
• Bumble and BuzzFeed Invite You to Sit In on 11 First Virtual Dates
• Adweek Together: How Nonprofits Are Working With Big Brands
• I’m With the Brand: Mike Grillo | Gravity Blanket

Coors Light is acknowledging that these are, in fact, “sucky” times that call for a beer—free beer, in fact. The #CouldUseaBeer promotion, which was inspired by 93-year-old Pennsylvanian Olive Veronesi, encourages fans to nominate someone who deserves a free 6-pack.

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Kelly Bayett, Founder & Creative Director, Barking Owl

"During normal times, we have a tradition in the studio where we have a BBQ at lunch every Friday. We are doing a virtual BBQ Friday every week with the entire team, including our sales reps. Keeping the same time, most people have lunch on the call and we are able to catch up. We don’t really talk about work, it’s really just to hang out and have fun. I look forward to it every week and it keeps you connected in a real way. We are a really close group and you can really feel it in those calls."

David Krupp, CEO, Americas, Billups

"We’re doing video happy hours and we’ve launched a Slack channel dedicated to work from home ideas, inspiration and brainstorming ways to stay engaged. This staff-directed channel mixes fun with practical solutions to promote optimal work/life balance while away from the office."

Annabel Power, Group Account Director, RQ

"On day one of WFH, RQ implemented all account teams have a 15-minute morning video chat each day. This gets people motivated early on and keeps them on track with what they need to deliver on day-to-day. The video is great to see each others faces and WFH environments, mustache growing, and the uncut hair that is happening six weeks in!"

Fisher-Price honors delivery drivers, nurses, EMTs, doctors and grocery workers.

Social Distance comes from the creative team behind Orange Is the New Black.

A shockingly simple solution created by CHE Proximity.

PwC surveyed more than 300 U.S. finance leaders to gauge sentiment.

The new normal of teaching college classes.