Prada’s new Eau de Parfum opens with delicate, light, and crisp notes of Neroli, extracted as the flower blooms to capture the bud’s freshest dimension. Amber accords sit at the heart of the fragrance to reveal a vibrant warmth and re-invented sensuality. At the base, to bring a subtly intense, long-lasting, and unforgettable depth to Paradoxe, a new musk molecule has been developed, light enough to notice right from the first spritz.

With Emma Watson as brand ambassador the launch of Paradoxe was an instant success for Italian luxury fashion house Prada.

Making her directorial debut for the brands commercial, the globally recognized British actor and humanitarian is an icon on and off screen. In 2014 the Harry Potter and Little Women star was named a U.N Women Goodwill Ambassador advocating for young women and gender equality. Watson’s film for the fragrance explores the theme of what it is to be a woman, what it is to be a paradox.

The design and shape of the bottle reflects the brands iconic logo - it's like holding a little piece of the art. For fashion and fragrance lovers, it is the perfect way to step into the world of Prada. It is sophisticated, avant-garde and eccentric – everything the brand represents.

Paradoxe is the very first refillable fragrance by Prada.

When your bottle is empty it’s not finished, all Prada Paradoxe bottles are precious refillable bottles made to last.

Prada Paradoxe: the new refillable fragrance for her – the perfect gift this Mother’s Day.