As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021.
December 31, 2021

Predictions versus realities: Digiday takes a look back at 2021.

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As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021.
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It’s more important than ever for brands and marketers to understand why and how people play the games they do.
From Glossy: The speed at which fashion and beauty brands bring new products to market has become a critical factor of success.
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Publishers entered 2021 hopeful that they’d be able to get back to something normal-seeming by the end of the year —It didn’t quite turn out that way,
Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers.
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As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated.
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To improve transparency in the CTV space, marketers are diversifying their approaches to measurement and metrics.
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Digiday’s editorial team discusses trends they’re keeping an eye on in 2022.
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To keep up with changing shopper habits, Hydrow fitness brand looks to full-funnel marketing strategies.

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