Facebook yesterday announced Facebook Shops, which will allow businesses of all sizes to set up an integrated online storefront for customers on both Facebook and Instagram. The new centralized shopping experience is rolling out on both apps now, with a dedicated shopping tab coming to Instagram’s navigation bar in the coming months. Facebook also said later this year it plans to integrate messaging capabilities via WhatsApp and Messenger for a more seamless communication experience within the shopping environment. 

Why we care: In a live stream announcing Facebook Shops yesterday, CEO Mark Zuckerberg called it “the biggest step” the company has taken to unify e-commerce across its family of apps. With many businesses closed due to COVID-19, Facebook Shops come at an opportune time for sellers who haven’t been able to make the transition from offline to online commerce, while opening the door to smaller or first-time retailers. Facebook Shops is free to use and is designed to make shopping easier and more seamless for both customers and the businesses selling on the platform.  

In other social media news… 

• TikTok nabs Disney’s streaming boss to be its new CEO
• Instagram adding Guides for recommendations, starting with wellness and COVID-19
• Twitter updates tweet embeds, including new presentation style

The COVID-19 pandemic has revealed how critical long-term strategies are. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19. Learn more about the shift made by Tyson, and how they are transforming to deliver a better digital customer experience.

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16 Strategies For Preparing Your Agency For A Cash-Flow Interruption – Forbes

This Video Chat Prediction From 1918 Was So Much Cooler Than Zoom – Gizmodo

Chrome to block resource-depleting ads – Marketing Dive

Reddit Announces New Leadership and Organizational Structure for Reddit Advertising Business – Reddit’s Upvote Blog

How Facebook’s past acquisitions could haunt its purchase of Giphy – The Verge

The Relationship Between User Experience and Branding – UX Matters

Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns – AdExchanger