Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry.
Facing pressure from Major League Baseball, the team said it would retire the racially divisive mascot in 2019. The announcement received mixed response on Twitter and other social media.
Every agency builds its book of business on the quality of its pitches to new clients. Here are some tips to help your bids rise above the competition.
The two organizations are struggling to distance themselves from former team doctor and assistant professor, who was recently sentenced for sexual misconduct.
With all the changes to the social media juggernaut’s platform, publishers and content marketers are struggling to put their best foot forward. Here are some ways to stay relevant.
The Recording Academy president defended the domination of male artists in the 2018 Grammys by calling on women to “step up.” Twitter users have lashed back.
Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.