Webinar

 

Prepare for Adtech Apocalypse

How to Cope with Losing Doubleclick IDs
 
September 6, 2018
1PM ET | 10AM PT
 
 
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Earlier this year, Google, citing GDPR compliance, barred marketers from using DoubleClick IDs in data log files when transferring data to the advertiser. This move impacts brands and agencies that have depended on this log-level data for ad verification, frequency management, attribution, analytics and data management platforms. Will advertisers lose their ability to run their advertising without it?

 

Join the webinar to hear from experts at Thunder and LiveRamp about how IDs in data logs get used and how losing IDs affects your data-driven marketing efforts.

 
 
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