Hi there,
One more day! For some of this newsletter, I'm going to turn it over to my colleague Ronan Shields, our programmatic editor, and writer of our programmatic newsletter (subscribe here).
Here's Ronan: In November, the people will go to the ballots in a vote that will likely echo through the ages.
Of course, I’m referring to the obvious election, but residents of California are also set to vote on legislative proposals for the media landscape that could set the tone for data privacy across the country.
Up for a vote in November, the California Privacy Rights Act, or CPRA, could overhaul existing data privacy requirements to more closely resemble those in Europe.
Hello GDPR, and hello to online audiences that are automatically opted out of data-sharing. This means publishers can get to know enhanced legal liability, and become reacquainted with their old friends: declining advertiser demand and CPM drops.
Of course, the industry does have precedents set by CCPA to learn from. But, as we know, such privacy updates can often result in the industry’s biggest names gaining even more power.
Statutes could prove a model for any potential federal equivalent and the industry must act now to establish consensus on how data is shared and the value exchange of data-driven advertising is articulated.
In Europe, Google has just signed up to the IAB’s Transparency Consent Framework, but this was not until two years after GDPR became enforceable. Publishers there experienced a great degree of pain in declining ad revenues. Here's a look at how similar negotiations here could unfold.
What else we're covering:
In other news:
- The IAB podcast upfront schedule was released this week. Set to take place Sept. 9-11, it will feature presentations from organizations including Barstool Sports, ESPN and The New York Times. The Times, in particular, is looking to invest in audio in a big way after seeing success with its hit show, The Daily (more about that show's rise here) and its recent acquisition of Serial Productions.
- The Atlantic is expanding its culture section, promoting a number of individuals to "to take bigger swings, add more original reporting to our coverage, produce more profiles of fascinating people, and expand the definition of what constitutes an Atlantic culture story," Jeffrey Goldberg, the publication's editor-in-chief, said in a memo to staff.
- Emilio Garcia-Ruiz, who has been managing editor of digital for The Washington Post for seven years, has been named editor-in-chief of the San Francisco Chronicle.
Fun Fact: "The fine life" is Corona's new tagline.
Need a break? Consider how Ikea handled this mistake.
Give me a heads up on news tips/interesting items at sara.jerde@adweek.com.
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