In the new era of US State privacy laws, US consumers will gain additional privacy rights beginning January 1, 2023. Important examples include the right to opt-out of data sharing and profiling, to limit the use of sensitive personal information (SPI), the right to rectification or correction, and the right to appeal.

Are your up to speed on the guidelines? Are your digital properties updated to honor consumer rights?

In this eBook, OneTrust highlights US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights and how to mitigate US privacy risk across marketing campaigns.