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| Top Stories |  | | Ivy Liu |
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| | | | | Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging. | | |
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howdy! | | | | | The announcement underlines the latest skirmishes in ad tech. | | |
| | | | | When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. | | |
howdy! | | | | | Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder among over 1,000 U.S.-based managers. | | |
| | | | | Publishers including El Mundo and iNews are experiencing subscription and revenue growth through data activation strategies. | | |
howdy! | | | | | During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies. | | |
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| | | | | In this State of the Industry report, learn what changes brands and agencies are making to their local advertising strategies, channels and messaging compared to their national advertising tactics and how they’re finding success. | | |
howdy! | | | | | We read the corporate tea leaves to decipher some of the marketing trends and potential headwinds that executives at Unilever, Procter & Gamble and The Coca-Cola Company detailed during their earnings calls. | | |
howdy! | | | | | The user experience of “Clip It” is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox users to view, create and share short-form videos of their in-game avatars. Since launching in March 2024, it has rapidly become one of the most popular experiences on Roblox. | | |
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