Plus, shopping scams are on the rise
| | | | | First Things First | | July 7, 2020 | By Jess Zafarris |
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| Leaked Letter to NFL by Native American Leaders Demands Immediate Action on Redskins Name | |
| | In a leaked letter that was sent to NFL commissioner Roger Goodell, stakeholders and public officials Monday, Native American leaders demanded the league take immediate action to change the Washington Redskins' name. The letter outlines seven "non-negotiable" steps the league should take, including banning "all use of Native imagery, names, slur names, redface [and] appropriation of Native culture." It's the latest move in an accelerating push to change the name, and follows 87 investment firms asking Nike, FedEx and PepsiCo to end their relationships with the team unless the name changed, which led to FedEx asking the team to review the name. By Friday, owner Dan Snyder and Ron Rivers said they were reviewing the name. The MLB's Cleveland Indians also followed suit with a review of its own. Read the leaked letter: The seven key measures Native American leaders are demanding of the NFL. | | | |
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| Colin Kaepernick Lands First-Look Deal at Disney | |
Ra Vision Media, Colin Kaepernick's production company, has struck a first-look deal with The Walt Disney Company for programming about racial justice and equity. The programming, which will showcase the work of directors of color, is the latest measure Disney is taking to create "diverse and inclusive content that resonates and matters." The first project, which is already in the works, will be a docuseries about Kaepernick's own journey with the NFL and protesting racial injustice. A "historic partnership": The deal extends across all Disney properties including ESPN, Hulu and Pixar. | |
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| OK Boomer: Why E-Retailers Should Pay Attention to This Demographic Post Pandemic | |
Despite their preference for in-store shopping, boomers will need to order online more as the pandemic continues. This demographic controls 70% of disposable income in America, which means that ecommerce needs to find more ways to meet their needs, according to Ryan Wuerch, founder and CEO of cashback app Dosh, who penned a new Voice piece detailing five ways to target boomers online. "When ecommerce players look to buy ads, they need to zero in on platforms that keep boomers’ cash-saving perspective in mind while making those shoppers’ lives easier—all while enabling their retirement dreams to remain realistic," Wuerch writes. Warming up: Focusing on transparency, privacy and educating boomers on ecommerce principles will help them adapt to digital shopping. More of Today's Top News and HighlightsAd Tech’s Biggest Event Dmexco Will Be Virtual OnlyVoice | The Current State of Digital Measurement by Attribution Is FlawedFacebook, WhatsApp, Telegram Pause Responding to Hong Kong Authorities’ Requests for User DataCriteo’s Megan Clarken on Post-Cookie Preparations and Crisis LeadershipPandemic Sees Rivals Royal Caribbean and Norwegian Team UpKFC Malaysia Makes 86-Track Playlist, Marking Each Day Its Stores Were Closed | | | |
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| | Adweek Promos and Events | Live Tomorrow: Elevate Cannabis and CBD | |
| | In recent years, the Cannabis and CBD landscape has undergone tremendous change, from financial turmoil to regulatory hurdles to recent quarantines disrupting the dispensary modal. What will the industry look like on the other side? How can marketers, investors and advocates make the most of this new era? Join us to explore the future of Cannabis and CBD marketing. | |
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