Email personalization begins with using the customer’s name. Variable tags help you efficiently achieve this. You can then go from there and use more advanced personalization techniques. Read the article to learn how to use these tags and how to avoid some common mistakes.
Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019
How can we set ourselves up for success in 2020? Set the right strategy, the most effective tactics, a gratifying intention? To help you get off on the right foot, let’s take a glimpse back at your peers’ favorite MarketingSherpa articles of 2019.
3 Options for Brands Positioning Their Product’s Price (via Target Marketing)
Daniel Burstein, senior director of content and marketing for MarketingSherpa, outlines three broad price positioning options for an e-commerce sale. Learn a simple mental framework to help you address your pricing challenges and opportunities.
Build an Optimized Strategy for the New Year with a MECLABS Quick Win Intensive
This week, the MECLABS team will be conducting a Quick Win Intensive in Grenoble, France. Boosting your conversion rate is a goal no matter where you live. For both small and large organizations No long-term commitment required See immediate results Cost-effective
Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): Marketing Research: 5 examples of discovering what customers want Promises Made, Promises Kept: The one true path to sustainable marketing success and more ...