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* This chart and data were pulled from eMarketer’s Amazon Prime Day 2020 report. Purchase the report here to get immediate access to the full analysis. |
Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year's event promises significant changes that will shake up the entire retail landscape heading into the holidays.
Amazon Prime Day will shake up the retail landscape heading into the holidays. This year, Prime Day will be held on October 13-14, nearly three months later than its typical mid-July timing, making the event an early lead-in to the holiday season. We forecast that it will generate $9.91 billion in worldwide sales for Amazon, up 43% from last year's event. |
- A late March 2020 survey from Profitero found that 37% of digital retailers worldwide felt that their Prime Day 2020 plans were up in the air due to the coronavirus. At the same time, 56% were optimistic that Prime Day would be a winner given the expectation of more consumers shopping online.
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- That appears to match consumers’ expectations. An August 2020 poll from researcher Piplsay found nearly half (48%) of US consumers budgeting to spend the same or more than last year on Prime Day compared with just...
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| This is just a preview of the information and insights you'll find in the Amazon Prime Day 2020 report by eMarketer. Purchase the report today for $995 to access the full analysis. |
