Practical Ecommerce Merchant

Jan. 27, 2025

Print Ads Opportunity

Print Ads Are an Ecommerce Opportunity

Print magazines can be an unusual opportunity for niche ecommerce merchants.

Digital advertising dominates ecommerce, with good reason. The ads are measurable, easily updated, and often produce instant results. Place an ad and get a sale on the same day.

In contrast, print advertising does not usually produce immediate results and is not easy to measure. Yet the medium has unique values that established marketers appreciate.

Take Amazon’s October 2024 printed toy catalog, for example.

"We’re not surprised to see Amazon leaning into their toy catalog,” said Polly Wong, president of Belardi Wong, a marketing firm, in a correspondence with Practical Ecommerce.

“Hundreds of brands have added direct mail and catalogs to their mix over the last five years because print offers unique advantages to digital marketing — more real estate to show your product and entice consumers to buy, 100% reach, high lifetime value from customers who respond to print, and a very effective way to stand out to new customers.”

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