It’ll be a busy year for privacy laws at the international, national and state level, compounded by new rules related to AI and antitrust. Additional coverage: ICYMI stories from winter break: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | It’ll be a busy year for privacy laws at the international, national and state level, compounded by new rules related to AI and antitrust. | | |
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howdy! | | | | | In this report, Digiday+ Research examines the current landscape of Gen Z news consumption through executive interviews and existing research data. | | |
| | | | | Affiliate partnerships allow brands to tap into publishers’ existing relationships with particular audiences or communities. | | |
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howdy! | | | | | Marketers at CES aren’t just attendees anymore; they’re playing a whole different game, with every move carefully planned. | | |
| | | | | The rapid growth of the CTV landscape has contributed to less-than-favorable territories where brands may see their CTV ads adjacent to polarizing political content or within apps that aren’t delivering content at all. | | |
howdy! | | | | | It will be an interesting year for publishers’ subscriptions revenue, with more publishers making money from subscriptions but with this particular revenue source accounting for a smaller portion of revenues overall heading into 2024. | | |
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| | | | | Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. | | |
howdy! | | | | | After four years of missteps and adjustments, it’s actually happening. Google is starting to phase out third-party cookies from Chrome. | | |
howdy! | | | | | While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year. | | |
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