Good morning, Marketer, can you circle back to something if it’s outside the box?

Artificial intelligence sounds like a nice, neutral thing. However, it’s as biased as the data it’s based on. This is a significant issue for marketers and martech as it can lead to bad information and bad outcomes. This is why we’ve got a deep dive on what causes bias in AI and how to mitigate it.

Of course, this isn’t only an issue for marketing. Nearly all (98%) of 300 HR leaders at U.S. companies say software and algorithms will help them decide who to lay off this year, according to a new survey. However, only 50% believe those systems will make unbiased recommendations. Hmmm.

On a brighter note: The MarTech Conference is only five weeks away! It’s free, it’s online and it has great, useful content. Go here to register and see what our experts will be discussing.

Constantine von Hoffman,
Managing Editor

How bias in AI can damage marketing data and what you can do about it

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know

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5 reasons why marketers should consider TikTok for B2B

Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.

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Learn more about the upcoming MarTech Conference

The agenda is live and ready for you to explore!

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Personalization doesn’t have to be an uphill battle

Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023.

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How to balance privacy and personalization with first-party data strategies

How do you ensure privacy and control over customers’ personal data while still achieving personalization to improve engagement? Join our upcoming webinar and learn how first-party data can help you balance the conflicting goals of privacy and personalization.

Register here!

Does your marketing team need a digital experience platform (DXP)?

While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.

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How to get the best out of creative talent in a data-driven world

Creative work begins where numbers end but must never lose touch with the data.

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GA4 preparation guide

Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources.

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4 emails that customers will love — and help them love you

Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service.

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ChatGPT. GA4. Privacy-first CX. Explore it all at MarTech!

The agenda is live and ready for you to explore! Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more!

See the agenda

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