Good morning, Marketer, can you circle back to something if it’s outside the box?
Artificial intelligence sounds like a nice, neutral thing. However, it’s as biased as the data it’s based on. This is a significant issue for marketers and martech as it can lead to bad information and bad outcomes. This is why we’ve got a deep dive on what causes bias in AI and how to mitigate it.
Of course, this isn’t only an issue for marketing. Nearly all (98%) of 300 HR leaders at U.S. companies say software and algorithms will help them decide who to lay off this year, according to a new survey. However, only 50% believe those systems will make unbiased recommendations. Hmmm.
On a brighter note: The MarTech Conference is only five weeks away! It’s free, it’s online and it has great, useful content. Go here to register and see what our experts will be discussing.
Constantine von Hoffman,
Managing Editor
