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The Wire

Private equity deal news and insights from the London newsroom

Mar 12, 2025

 

Private equity sees AI pricing potential in hospitality; Astorg in double add-on for Lebronze Alloys

Morning all, Craig McGlashan bringing you the Europe Wire from the London newsroom.

 

Private equity is eyeing up hospitality tech, not only because the market is underpenetrated but also because it believes it can use the latest developments in AI to introduce more sophisticated pricing models in areas like hotel rooms and ticketing, sources tell me this morning.

 

Of course, the hottest tickets in town this week are for PEI Group’s NEXUS 2025 Summit in Orlando, which enters its final day today.

 

If you want to meet PE Hub Editor-in-Chief MK Flynn (mk.flynn@pei.group) and reporter Rafael Canton (rafael.c@pei.group) in Orlando, make sure to drop them a note. You can also see our latest coverage from the event here.

 

Next, we look at Astorg making a couple of add-ons for Lebronze Alloys (LBA) as demand for high-performance metal alloys grows ever greater.

 

Pricing push

The hospitality sector has typically been more used to chopping boards than cutting-edge tech. But private equity firms are finding tech companies that are not only bringing the industry up to speed, but utilizing the very latest in technology – and many see even more opportunities ahead.

 

Read the premium edition of the Wire to find out where private equity believes tech can make a difference in hospitality and why there are particular opportunities in continental Europe.

 

Metal merger

Astorg has made a pair of acquisitions for Lebronze Alloys (LBA), a move in keeping with the growth plan it outlined to PE Hub in November after announcing it was buying the specialty copper and nickel alloy manufacturer.  

 

Premium subscribers can get the details on the two companies as well as Astorg's other plans for LBA.

 

OK that’s it from me today. Rafael Canton will bring you all the latest from NEXUS 2025 in the US edition later today and Nina Lindholm will write to you from Europe tomorrow.

 

Cheers,

Craig

 

Read the full Wire commentary on PE Hub ...

Today's must reads

> Private equity gets hospitality tech up to speed, eyes dynamic pricing More...
> Carlyle's Brian Bernasek: 'Unsettling time, but we do see the path through' More...
> Underpenetrated healthcare IT market driving PE investments More...
> Archimed plans to make BioVendor a European player in diagnostics More...
> M&A forecast is partly cloudy, chance of rain now, but bright sunshine is coming soon, says Riverside's Stewart Kohl More...

Also of note (may require subscriptions)

 

What’s on your LP-GP wish list? Delegates at our NEXUS 2025 event in Florida said liquidity and exits are the biggest source of friction between LPs and GPs. (Private Equity International)

 

Centaur Capital, JDL buy historic Chicago apartment for $88m: Centaur stays active in Windy City multifamily market in a purchase from an undisclosed seller. (PERE Deals)

 

Lead buyers emerge on Inflexion’s £2bn-plus multi-asset CV: The European mid-market firm, which has £11bn in AUM, is looking to move four UK-based assets into a new vehicle, Secondaries Investor understands.

 

NextEnergy’s UK fund closes oversubscribed on £733m: NextPower UK ESG, the largest closed-end fund focused on new-build UK solar generation, is 70% deployed already. (Infrastructure Investor)

 

GPs to face more ‘brute force’ cyber attacks: Cybersecurity experts advise PE firms to bolster their defenses in the wake of aggressive intrusions. (Private Funds CFO)

Deals

> Astorg’s Lebronze makes double acquisition with Allied Copper Alloys, AW Fraser More...
> PAI in talks to sell majority stake in Amplitude Surgical More...
> Bertram Capital-backed Ridgeline snaps up roofing services provider Signature Exteriors More...
> Black Bay invests in Scope Computer Vision Technologies Corp More...
> Lone View-backed Smartlinx snaps up HR tech firm Bektek More...
> LKCM Headwater-backed Knack RCM acquires health tech firm PPM Partners More...
People
> Sentinel Capital appoints Eric Bommer as managing partner More...
> InTandem Capital taps Arellano as operating partner More...
> InTandem Capital taps Carla Arellano as operating partner More...

They said it

“There’s been a generation of old-school, data-driven pricing tools, but now with AI coming into that space, you’re going to see a whole new wave of increasing sophistication in those tools. What’s really interesting is to find the right tool to invest behind.”

— Edward Hughes, managing director, PSG Equity

 

Today's letter was prepared by Craig McGlashan

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