| | Probiotics and the microbiome: An unfolding universe of understanding
Consumers are increasingly aware that probiotics have the potential to be good for their digestion, immune health and overall well-being. At the same time, probiotic research development continues to link strains with new health areas, thus creating potential for new product applications.
According to FMCG Gurus, the percentage of consumers worldwide who purchased probiotic products in a 12-month period grew by almost 10% in two years—from 51% in 2018 to 59% in 2020. As another way of looking at it, 6 in 10 consumers used probiotics in 2020...
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