Probiotics & the First 1000 Days nutrition: 25-market analysis

Factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category...

What this report gives you:

• A summary of the existing landscape for the First 1000 Days including the role of probiotics, online review growth and leading brands.
• Country breakdown and data for probiotics including species and pricing, split out to shown data for both probiotics targeted at infants and pregnant / breastfeeding women.
• Adoption and how probiotics are being cited as a potential support for infant health across the world (Gates Foundation, Nestle Nutrition Institute).
• Social media analysis: A deeper dive into consumers talking points around the First 1000 Days and where these conversations are taking place (Twitter, blogs, Reddit etc).
• An examination of the science on probiotics and their impact on a range of health benefits and consumer response. Looks at specific health concerns of the First 1000 Days audience such as immunity, colic, eczema, pregnancy and fertility.
• Company fact sheets visualising key data for leading companies and brands in this space (BY-Health, BioGaia, i-Health). Includes data points such as prevalence, target population, online engagement, formulation and suppliers.
• Outlook and recommendations.