Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing Whisper it — because this unstable economy hasn't kept anything true for too long — but larger advertisers are seemingly looking at advertising less as a cost, more as an investment. Additional coverage: Digiday presents Future of TV Week Digiday's Future of TV Week continues today with the Digiday Future of TV Advertising Forum. Yesterday, our town hall gave attendees a chance to connect, share their biggest challenges and discuss solutions. You can find more about it below. Here's what else is coming up: - Beginning today at 12 p.m. ET, the Digiday Future of TV Advertising Forum will offer insight into how Dentsu, Anheuser-Busch and GroupM are adapting to the TV ad market's transformation. If you haven't already, RSVP here.
- In yesterday's Future of TV Town Hall, we heard about programmatic problems, Netflix and identity issues. Digiday+ members can access the key takeaways and quotes in this week's Future of TV Briefing.
- Tomorrow's Future of TV Programming Forum will go deep on producing shows and short-form video, distribution across platforms and much more. RSVP to join us.
- ICYMI: Be sure to check out our coverage from this week, including yesterday's look at the political ad uptick for CTV driven by the midterms.
Other things to know about - In case you missed it, check out Digiday's 2022 Media Agency Report to dive deep into the state and future of the media agency, client spending, staffing and beyond.
- For advertisers in the CTV space, tactics like QR codes and voice-to-action commands are effectively elevating audience engagement. Sponsored by Tremor International.
- What channels and formats are you using to secure buy-in with the premium video? Tell us in this survey and we’ll send you a $5 gift card. Sponsored by Amobee.
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| | | | | Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps the top talking points from yesterday’s Future of TV Week Town Hall. | | |
| | | | | As audience behaviors change and technologies evolve, brands are turning to new conversion metrics and strategies to protect their advertising spend. | | |
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howdy! | | | | | Media buyers are becoming more choosey, especially in the face of potential global recession, here’s how advertisers are deciding what will and won’t make the cut | | |
| | | | | As a broader range of marketers engages in TV and CTV campaigns, searching for platform-agnostic partners has become essential to advertiser success. | | |
howdy! | | | | | It can be difficult to hold organizations accountable when it comes to diversity and inclusion, but the 4A’s Foundation has a group to help agencies do just that. | | |
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| | | | | Television audiences are becoming more fragmented, as viewers have more options to experience curated programming. | | |
howdy! | | | | | With JoJo Siwa as the brand ambassador for Ocean Spray’s 110th anniversary celebration this holiday season, TikTok is Ocean Spray’s go-to platform for appealing to the Gen Z audience, which is why they have partnered with the YouTube star to create engaging content. | | |
howdy! | | | | | This campaign season, advertisers have been spending more to reach people across CTV devices. | | |
| | | | | Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. |
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