This best practice guide provides marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
Today’s ‘day in the life’ features Nikolay Piriankov, CEO of bespoke jeweller Taylor & Hart. Here is what Piriankov said about his experience over the past few months, and how Covid-19 has impacted strategy for the brand long-term.
This year’s peak shopping season is also set to be more competitive than ever. And with almost one in three businesses starting their promotions and sales earlier this year, it’s time to start preparing and ensure your ecommerce store is ready for the golden quarter.
Product Strategy and Marketing Best Practice Guide This best practice guide provides marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
Digital Transformation Monthly – September 2020 This edition of Digital Transformation Monthly considers how individuals and businesses alike are adapting to the ‘new normal’, including highlights from research that confirm how the pandemic has dramatically accelerated transformation in retail and grocery.
Explore the findings of our latest Marketing Mindset research, which covers key insights into the role mindset plays in delivering success and its crucial part in crisis times and beyond.
It's not too late to get your Digital Festival Pass and hear from industry-leading brands such as BT, Diageo, Facebook, KFC UK & IRE, notonthehighstreet, O2, Unilever and more.
