It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish again. There are a number of reasons behind their struggles, but according to Pivotal Research senior analyst Brian Wieser,...
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January 15, 2019
Morning Digest
What marketers need to know today
How Production Companies Are Taking a Bite Out of Agency Business
Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
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