John,
You know, I’ve heard a lot about personal branding. And I don’t necessarily disagree with it, per se.
But I think it doesn’t go far enough.
You’re not just a brand, you’re a product. Just as marketers should influence not just value communication but also value delivery, you can’t only consider how you’re personally positioned in the market – you must also deliver.
With all the focus on your marketing plans for your company, it’s easy to overlook that January is a great time of year to set the strategy for your personal product – in other words, your professional development goals.
There are many resources out there to help you grow professionally. Here are a few I plucked from our 20+ years of content that I thought you might find helpful: Here’s to you,
Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |