As we all adjust to the new normal after having been sequestered in our homes, we're all finding alternate ways to make the most of our time.So let's ask ourselves: How can we use this time to get better? How can we be of service and use?
I know, without a doubt that great art is being created around the world at this very moment. Perhaps by you! Our entire team is focused 100% on whatever we can do to help you market and sell more art.
With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before. The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.
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If you have a common name, or, even if there is another individual with the same name who consistently outranks you in Google, it's worth considering changing your name.
You don't have to legally change your name. If this is an issue for you, just work under a professional name. "Mark Twain" was an alias of Samuel Clemens, not his legal name.
Find a professional name that is "Googleable". And, importantly, one that is unique, so you can easily be the only result when people type it into Google.
Most people, when interested in an artist, will Google the name of the artist they are looking for, so be sure there's not another artist with the same name.
Doing this will provide a tailwind to your marketing and make your Google and search engine marketing efforts that much easier.
As an example, I have a favorite singer/songwriter. His name is "Sam Johnson". I can never find him in searches because it's a common name and there are even other musicians with that name. Every time he has a new single, I search "Sam Johnson" in Amazon Music or Spotify and keep getting the "other" Sam Johnsons. I've been meaning to tell him that he needs a more unique stage name.
An unintentional positive result of my favorite social media username, "Clintavo", is that it's unique enough that not only do I now own "clintavo.com" but I also "own" the entire first page of results in a Google search for "Clintavo." And that happened without my even trying. So pick something unique.
We might think "Puff Daddy", "P-Diddy", and "Lady Gaga" are funny names, but they're kind of genius in the age of Google.
Until next time, please remember that Fortune Favors the Bold Brush.
