Masters of Uncertainty is a 10-part series where Digiday profiles people and companies who are working to overcome the uncertainty that hangs over the industry and bring about the transformations that will answer media’s biggest questions: What will the metaverse look like? What will replace the third-party cookie when it finally goes away? What – who – will replace the GRP?
‘They’re primed’: DuckDuckGo wants to be ‘the easy button’ for privacy on the internet. Do internet users want one?
With David Droga leading Accenture Interactive, industry observers wonder if a consultancy can be a ‘creative powerhouse’.
With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony.
