| News, products, marketing and merchandising tips for the
front end of community pharmacies
| Smile about your dental care offerings
According to the American Dental Association, nearly 23% of U.S. adults aged 19-64 do not have dental insurance. This is an opportunity to create a robust dental care section in your pharmacy. Make your customers aware of the products you have that would keep them out of the dentist chair like electronic toothbrushes, fluorides and other rinses, water flossers, toothpastes, and more.
| | Eye spy a great reminder
Consumers spend less than a minute at a shelf. If you want to move products quickly or one product over another, be sure to place them at eye level. The more prominent the location the more profit.
| | Avoid a Spooky Halloween
We say it around every holiday... take notes! We try to make it easy for you with checklists to fill out each year and review before next year. Do you have notes from last Halloween to revisit? Here is our Halloween Checklist you can use this year.
| | See you in the Buckeye State
The NCPA 2024 Annual Convention and Expo will be held Oct. 26-29 in Columbus, Ohio. This year's theme is "GPS: Growth, Performance, Success." As you navigate your way to registration, add on a pre-convention program like our wildly successful Ownership Workshop from Oct. 24-25 which includes specific sessions tailored to helping you create a profitable front-end in your store.
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* More from WSL Strategic Retail * | Shoppers feel good shopping neighborhood stores!
DID YOU KNOW...nearly half of shoppers say shopping in local "Mom & Pop" stores makes them feel good when shopping? According to a 2023 WSL Strategic Retail research study, this is a strength that is unique to local stores. Most shoppers did not say shopping in national chains, on social media or on websites like Amazon makes them feel good. This serves as a reminder that intangibles, like a familiar face and a welcoming smile, can contribute to a positive shopping experience at your store that not only makes shoppers feel good, but also more likely to return. Click here to see how "Mom & Pops" rated on other attributes!
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* More from Hamacher Resource Group * | Monthly Retailer Category Tips—Cold & Allergy
Cold and flu season is approaching. Here are some ideas of how to prepare to meet your customers' needs. Read more...
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Front End Resources for NCPA Members
Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!
This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.
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We welcome your comments at info@ncpa.org. National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200—703.683.3619 fax
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