Other things to know about - Time is running out to receive the best rate on passes for the Digiday Publishing Summit taking place in Miami from September 18-20. Purchase your pass by July 10 to save and connect with leaders from Condé Nast, Vice Media, Paramount and many more.
- Most people solely think of console and PC games when it comes to defining premium gaming titles, leaving mobile out of the conversation, yet, mobile gamers are the largest audience and nearly all say one attribute can make a mobile game premium. Sponsored by Activision Blizzard.
- To future-proof marketing strategies in this evolving space, marketers are adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. Sponsored by Infillion.
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| Top Stories |  | | Ivy Liu |
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| | | | | Researchers say programmatic ads are finding their way on AI-generated websites and other low-quality content. | | |
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howdy! | | | | | Study alleges YouTube advertisers were misled over ad placement, prompting renewed outcry. | | |
| | | | | Responsible media means balancing money well spent with values — most notably sustainability — and advertising teams are honing in on their own performance in light of consumer demands. | | |
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howdy! | | | | | After Cannes, publishers’ sales teams are in full force trying to lock down deals. | | |
| | | | | As agencies focus on optimizing return on ad spend and cost-per-acquisition, they are increasingly seeking out retail media networks. | | |
howdy! | | | | | Digiday put together a quick-and-easy guide to explain five challenges facing the esports industry — and how industry leaders hope to surmount them. | | |
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| | | | | Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. | | |
howdy! | | | | | In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report about how marketers’ social platform budgets stack up. | | |
howdy! | | | | | The Trade Desk CEO on UID2.0, ad-tech’s relationship to the industry. | | |
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