Hi John,

Here are five key insights from our new analyst report, “Programmatic Advertising Forecast and Ad Tech Trends H1 2025” compliments of LiveRamp: 

1. The rise of retail media networks is transforming programmatic advertising.
2. Connected TV will widen its lead over desktop.
3. Private marketplaces will attract $2 for every $1 spent on open exchanges.
4. Curation is emerging as a key strategy for supply path optimization
5. Market consolidation will accelerate throughout 2025.

GET THE REPORT

Sincerely,
EMARKETER

Compliments of LiveRamp.