Snap’s growing interest in the economics of media companies’ Snapchat productions has given them hope that there’s a path to minimum revenue guarantees.
November 20, 2019

Snap’s growing interest in the economics of media companies’ Snapchat productions has given them hope that there’s a path to minimum revenue guarantees -- and that Snap won’t be the only platform providing them. Read more below.

  • Snap has not offered minimum revenue guarantees to media companies, according to execs at media companies licensing shows to the platform. However, media execs see the potential for that changing.
  • Consumer packaged goods companies are trying to prevent grocery from becoming yet another online market dominated by a single player. While these efforts take many forms, many have a common theme: convince retailers to share more data with them.
  • The ICO has confirmed several likely GDPR infractions within the ad tech industry's current setup.
  • The Telegraph is the latest publisher attempting to move beyond the click and reorient the selling of its ad campaigns against more granular performance metrics. It eventually plans to offer clients brand-uplift guarantees, as it already does with branded content campaigns, in an attempt to increase revenue from its existing inventory.
Other things to know about
  • Sustainability as a part of brand purpose is at the center of Naadam's business. Hear from their CEO and co-founder Matt Scanlan and learn how this DTC brand found its purpose in a niche market at the Digiday Brand Summit. Senior marketing execs can see if they qualify for one of the last few remaining complimentary VIP passes here.
  • More marketers are turning to 'creative management platforms' — cloud-based tools for improving collaborative workflows and automating the reformatting of content. In a new marketer's guide, learn how CMPs work. Sponsored by Celtra.
Top Stories
DIGIDAY+ MEMBER EXCLUSIVE
Snap’s growing interest in the economics of media companies’ Snapchat productions has given them hope that there’s a path to minimum revenue guarantees.
howdy!
The Amazon Effect
Second-party deals are becoming more popular between advertisers and retailers looking to grow sales online.
Sponsored by Oracle Data Cloud
Forward-thinking advertisers are beginning to look beyond baseline standards and introduce the same kinds of security-grade anti-fraud solutions that many other industries rely upon.
Advertisement
howdy!
Content & Commerce
As a content provider, Resy has to balance quite the tightrope in appealing to diners without upsetting its restaurant customers, and there are few successful examples of marketplace businesses with their own media ventures.
Sponsored by Marin Software
In performance marketing, one size doesn’t fit all. In an upcoming webinar, learn strategies for aligning all the elements of your pay-per-click ad campaigns across different channels and platforms.
howdy!
Brands in Culture
Lime is using local agencies in cities where it is running marketing campaigns to speak specifically to commuters’ needs in that city.
Advertisement
Sponsored by PubMatic
In a process known as supply path optimization, advertisers have begun demanding a more transparent bidding process. In a new State of the Industry report based on research into more than 150 buyers, learn how practitioners are implementing SPO in the US.
howdy!
The GDPR Impact
Google will restrict the sharing of contextual data within online ad auctions, and ad tech execs are questioning the online ad giant’s intentions.
howdy!
Video Anywhere
Reuters has more than doubled the number of partners using its video marketplace, which mixes news footage, explainer videos and aggregated user-generated content with work produced by Reuters’s own newsroom. Revenues are up more than 360% this year.

All Latest Stories

"A lot of consolidation in the media space, it's about a lot of things but one of them is the opportunity to garner IP and monetize IP in long-form content."
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006