Good morning Marketer, how are you holding up?
With most of us working from home amid the COVID-19 pandemic, digital workflow and project management tools are having their moment to shine. And with good reason, too. As organizations become distributed overnight, we need one central source of project information.
“Marketing teams really need a single source of truth. They need a place where they can collaborate, not just with other marketers, but other people in the company because they’re usually our stakeholders,” said Brad Sanzenbacher, senior corporate communications manager at Wrike. “If they can get visibility in a centralized hub, they don’t need to come and ask you for status, they don’t need to host meetings to figure out the status of projects,” he said during his presentation at Discover MarTech.
Whether it’s through platforms like Wrike, Trello, Workfront, Airtable or several others, marketers who are working at home during the pandemic are finding that project management tools give them some peace of mind during these uncertain times.
In fact, a recent survey by NewsCred found marketers who were using a project or workflow management software platform were nearly 30% less likely to list things like staff realignments and changing priorities as major challenges compared to those who were not using project management platforms.
Need some help finding a project management tool? Check out our guide here.
Taylor Peterson,
Deputy Editor
