U.S. voters in California voted on Tuesday night to pass Proposition 24, otherwise known as the California Privacy Rights and Enforcement Act. This move will expand the state’s current online consumer privacy protections and remove its biggest area of ambiguity for publishers. The CPRA will replace the current California Consumer Privacy Act, which only took effect this year. “The ground is constantly shifting below these companies who are trying to comply,” said Pollyanna Sanderson, policy counsel at the Future of Privacy Forum. “Now it’s shifted further.” Read more below. - Here’s what publishers need to know about the forthcoming CPRA and how it applies to their businesses.
- Marketers are braced for a period of when policy impacts can change overnight and post-lockdown shopping flips from one channel to another.
- Bustle Digital Group is trying to recreate the holiday shopping experience online this year with its three-week-long Shop Holiday virtual bazaar.
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| Publishing in the Platform Era | | | | ‘The ground is constantly shifting below these companies who are trying to comply,’ said Pollyanna Sanderson, policy counsel at the Washington DC-based think tank the Future of Privacy Forum. | | |
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howdy! | Coronavirus Fallout | | | | Marketers are braced for a period of when policy impacts can change overnight and post-lockdown shopping flips from one channel to another. | | |
| Sponsored by Zephr | | | | New research shows that few publishers have a robust plan to improve acquisition, improve the customer journey to minimize churn and analyze churn to improve reacquisition. | | |
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howdy! | Beyond Ads | | | | Publishers need to transition experiential holiday pop-up shops into virtual activations to keep sponsorship and commerce revenue strong in the fourth quarter. | | |
| Sponsored by Cohley | | | | This comprehensive new research report finds that most marketers have already turned to user-generated content. And now they’re utilizing a variety of tactics and technologies to scale UGC across all of their campaigns. | | |
howdy! | Coronavirus Fallout | | | | An analysis of the earnings statements from the world’s top 10 ad spenders (according to RECMA data from 2019) shows how companies have moved out of rapid-response mode. | | |
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| Sponsored by Twitter | | | | From picking the right hashtags to recruiting the right commentators, read this article to learn how brands are connecting creators and social media audiences during content debuts. | | |
howdy! | Publishing in the Platform Era | | | | To prepare for a world where they will need to act more quickly to turn around client campaigns, some publishers are hiring more post-sales roles to their teams. | | |
howdy! | Esports | | | | The company hopes to resume physical events next year, but has proved highly engaging in a media economy forced to be remote. | | |
| Esports | | | | The company hopes to resume physical events next year, but has proved highly engaging in a media economy forced to be remote. |
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