6 ways your client relationships have improved | Want to succeed as a leader? Invest in your people | Study finds major gaps in programmatic ad targeting
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6 ways your client relationships have improved The practice changes resulting from the NAR settlement have helped establish clearer expectations around the real estate services agents and brokers provide, NAR members say. "We had to get better at articulating our value, and customers ended up getting better explanations of the real estate process," says REALTOR® Bill Lublin. Full Story: REALTOR® Magazine (3/14)
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As a leader, you have to pay attention to strategy and the big picture, but it's your people and their dedication to your vision that will ultimately help you succeed, writes executive coach Marcel Schwantes, who recommends taking time to get to know your teams, listening to their ideas and building relationships with them. "You can't possibly succeed without strong relationships. It means investing time with your most valued employees to learn who they really are," Schwantes writes. Full Story: Inc. (tiered subscription model) (3/13)
Study finds major gaps in programmatic ad targeting An Adlook study reveals mismatches in programmatic ad targeting, with 67% of ads aimed at parents reaching nonparents and 43% of ads targeting women aged 18 to 24 reaching men. The survey highlights the potential inaccuracies of third-party data and the challenges of targeting on the open web, particularly as privacy restrictions increase. Full Story: Ad Age (tiered subscription model) (3/13)
Designers' top 10 interior design mistakes to avoid Interior designers avoid common mistakes such as overly matching furniture, blindly following trends and prioritizing aesthetics over function. Ryan Saghian and Amy Switzer emphasize the importance of creating personal, lived-in spaces, while James Pearse Connelly advises against leather furniture due to durability issues. Shay Holland recommends using red sparingly and prefers alternatives to bulky recliners. Full Story: Forbes (tiered subscription model) (3/13)
Massachusetts beachfront lot tests buyer optimism A beachfront property in Falmouth, Mass., is on the market for $595,000, offering stunning ocean views but also significant challenges. The plot, which features only weathered pilings after a home was destroyed by Hurricane Bob in 1991, is threatened by sea level rise and erosion. Despite these issues, listing agent Amy Vickers remains optimistic about selling, noting the area's sentimental value to locals. Full Story: WNPR-FM (Hartford, Conn.) (3/13)
Technology & Innovations
Agentic AI poised to revolutionize voice interaction Voice assistants from Manus and Sesame can analyze context, improvise stories or actions and interact meaningfully with users, showing the potential to go beyond technology like Alexa and Siri. Manus focuses on end-to-end workflow processes, while Sesame attempts to provide natural conversation and creativity, such as writing a Dungeons and Dragons adventure. Full Story: TVNewsCheck (free registration) (3/13)
Fair Housing Alliance pushes company to improve accessibility Gross Residential Properties will enhance accessibility at 13 apartment complexes in Alabama, North Carolina, South Carolina and Tennessee following a housing discrimination complaint by the National Fair Housing Alliance and the Tennessee Fair Housing Council. "Disability discrimination accounted for over half of all the complaints filed with local, private fair housing agencies in 2023, signaling the persistence of housing discrimination facing people with disabilities across the country," says Morgan Williams, general counsel for the alliance. Full Story: The Tuscaloosa News (Ala.) (3/14)
Legislation & Regulation
U.S. household wealth hits $169.4T amid stock rally At the end of 2024, U.S. household wealth reached a record high of $169.4 trillion, driven by a stock market rally, according to the Federal Reserve's quarterly financial accounts report. Despite gains in stock holdings, the increase was tempered by a decline in real estate values. The report also noted steady household debt growth and a significant expansion in federal government debt, contrasting with a decrease in state and local government debt. Full Story: Reuters (3/13)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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