Wholefood snack bars are popular, but most products on the market are still low in protein. The reason is the textural challenges that appear when protein is added to the wholefood mix.

Our latest concept, Essentials Bar, overcomes this challenge and meet three key needs:
high protein content, a whole foods positioning and softness throughout shelf life.

High in protein and fibre, reliably indulgent, and only 10 ingredients.
It's the simple choice for today's snacking generation.