With global cybersecurity spending projected to exceed $1.75 trillion by 2025 (in a projection by Cybersecurity Ventures), it is clear that a very valid fear of bad actors is driving up operating expenses—as businesses work to keep hackers out while enabling a strong brand experience for their actual customers. The result? This expensive security tech stack, frequently disparate and siloed, is often destroying the consumer experience with endless steps, barricades, speed bumps, and secret codes that inversely impact sales and customer satisfaction.
