Proven video SEO strategies for 2023 Best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy.
ClickZ Daily: Feb 06, 2023 |
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| Good morning, Video will continue to be a vital part of digital strategy in 2023 reaching huge levels of advertising spend. Just like written content, video content should follow SEO best practices. However, many organizations fail to recognize this and do not optimize their videos. Patrick Reinhart, VP of Services & Thought Leadership, Conductor, provides a guide to SEO strategy for video content. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more |
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322023 Jamie Bolton | ClickZ Advisory Board Member How will marketers handle the advertising industry upheaval in regard to data and measurement? Read more |
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| Sonic Branding Michele Arnese Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is combined with other senses, for example, taste, a richer, multisensory experience can be delivered, leading to heightened memory recall. Read more |
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| Strategy Ahab Nimry While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging Read more |
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| Digital Advertising Matthew O’Connor Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read more |
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| Data management Adrienne Rice With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users while respecting their privacy decisions. Read more |
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Marketing Masters Podcast |
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Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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