| Join Ragan on July 29, for a measurement workshop that digs into the power of data to drive insights, integration and innovation. If you’re looking to set up social media dashboards or more effectively grab media coverage that boosts your brand or create and execute meaningful analytics procedures - this is a must-attend virtual workshop. | You'll learn: Best practices for a data-driven environment that measures quality over quantity How to invest in measurement tools, paid ads and more that lifts your brand—and ways to level up as you earn both buy-in and budget Takeaways for integrating and measuring the PESO model Tools and takeaways that can help you differentiate yourself from your competitors and deliver results that earn executive buy-in Ways to balance the science behind data and the creativity behind storytelling to create content gold Measurement’s role before, during and after a crisis How to understand what the numbers say—without getting overwhelmed by the deluge of data And much more… |
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| Speakers: |
Jamin Spitzer Senior Director of Comms Insights Microsoft |
Nicole Moreo Senior Vice President, Analytics Ketchum |
Lucy Abreu Senior Vice President Syneos Health Communications |
Tod Meisner Associate Brand Manager Aflac |
Clarissa Horowitz Vice President of Marketing Treasury Prime |
Beki Winchel Manager of Strategic Programming Ragan Communications |
Attend this workshop on July 29, 2020, for takeaways on measuring your PR, marketing, social media and content efforts as well as ways to harness data to better understand, reach and motivate target audiences. Questions? Contact Shallon Blackburn at Shallonb@ragan.com. Related Items: 5 Major Changes Reshaping Communications, August 6 Grammar Girl’s Guide to Advanced AP, August 21 | 