The more I think about the plethora of problems that CMOs and other marketing leaders face, the more it seems like the balance of brand and performance marketing is a significant issue.
CEOs and CFOs want to measure and see the results of marketing spend. But things like brand recall and connections to brands are hard to measure. That sends marketers into performance marketing channels, where the results are more measurable, but where success often hinges, in part, on brand familiarity.
Today, MarTech contributor Mike Ruff looks at brand and performance marketing, both of which are crucial to a brand’s success while playing different roles within your strategy.
Mike Pastore
Editorial Director
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