Marketing management

Stop defending your marketing budget — start proving its value

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Digital advertising

Data, AI and advertising: 2025 predictions

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.

HubSpot

13 HubSpot updates from December to kickstart your 2025

Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

Performance marketing

Why full-funnel marketing is key to profitability

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.

B2B marketing

7 proven strategies for effective B2B customer retention

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.

Retail

Best practices for web push campaigns

Learn how to create impactful web push campaigns and reach your audience at just the right moment with personalized messages that inspire action.

Search marketing

Google’s search market share falls below 90% for first time since 2015

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

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What else we're reading

• How Apple’s intelligent Tracking Protection is changing marketing analytics.
• Imagine a world where television is the medium that holds people’s attention the longest.
• What happens if TikTok goes away?
• In one chart, a founder shares how his GTM strategy evolved over 10 years.
• Let’s bust some martech myths with Real Story Group.
• Alliance Cultivation is a new approach to networking for marketers.

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “Even when a single tactic starts strong, it’s difficult to sustain that level of growth without other components to support it. A blend of organic, paid and grassroots efforts can yield better results from all channels.” Tav Laskauskas in Why full-funnel marketing is key to profitability.
• “Bloated marketing budgets often mask mediocrity.” Gene De Libero in Stop defending your marketing budget — start proving its value.

From Search Engine Land

• Elon Musk eyes TikTok as Supreme Court decision nears
• Start 2025 strong with data-driven strategies for retail success
• Google Search faces new UK probe
• LTV:CAC explained: Why you shouldn’t rely on this KPI
• Amazon’s 2025 title policy update: Key changes and implementation guide