PR INDUSTRY

How to conquer nerves for public speaking

Here’s the PR pro’s guide to settling into important opportunities to share your message with a crowd.

WINNING CAMPAIGNS

ESPN brings kids together for #oneteam Challenge during pandemic

The program drew more than 35,000 young people who shared songs, made masks, wrote notes to essential workers and more, winning ESPN first place in the ‘Campaigns: Community Relations Campaign’ category of Ragan’s 2021 Media Relations Awards.

THE WORKPLACE

5 components to a successful PR mentorship program

Consider these tips for building your bench of comms talent.

DAILY SCOOP

Twitter responds to $150M FTC settlement, Congress grills Abbott exec on baby formula plant conditions and what journalists want from your pitches

Also: Texas NFL teams issue statements about the Uvalde mass shooting.

THE WORKPLACE

This is why you’re always busy — and how to address it

If we ever hope to beat back busyness once and for all, we must acknowledge what’s actually behind it.

PR VOICES

How future PR pros are weighing careers amid the ‘Great Resignation’

Even young pros who haven’t started their careers are taking in the massive workplace changes that have disrupted the working world.

PR INDUSTRY

Essential rules for creating research for thought leadership

Data can underpin thought leadership campaigns. Make sure you avoid these pitfalls.

DAILY SCOOP

Shell responds to accusations of ESG failure, YouTube CEO takes a stance on abortion rights and how Americans think about being ‘back to normal’ post-pandemic

Also: The head coach of the Golden State Warriors dedicated his press conference to voicing his anger and frustration over gun control laws.

DIVERSITY AND INCLUSION

On the 2-year anniversary of George Floyd’s murder, let’s pause and reflect

Remember Floyd as a person and reflect on how your organization has honored its promises.

EXECUTIVE COMMUNICATION

How to navigate the jump from executive communications to thought leadership

Read on for tips about how to think about the balance between executive comms and thought leadership.

EXTERNAL COMMUNICATIONS

How NASA uses mixternal communications for moonshots and turkey trouble

Breaking down silos delivered better comms for internal and external audiences.

DAILY SCOOP

Walmart responds to Juneteenth product criticism, State Farm cancels LGBTQ+ children’s book program and who is driving TikTok’s growth

Also: Marvel releases new trailer for latest “Thor” movie.

THE WORKPLACE

Most would take working from home over getting a raise, Ragan survey says

The Ragan Salary Survey mostly polled those who work in communications, but there are valuable lessons here for all wellness professionals.

RESEARCH SNAPSHOT

Getting reporters’ attention the No.1 barrier for media relations

Our recent survey looks at how PR pros see the future of media relations, its value to the business and top challenges.