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Publicis Groupe Forbids All of Its Agencies From Participating in Awards Shows in 2018 New CEO Arthur Sadoun makes first mark with decision to save costs By Patrick Coffee Publicis Groupe will be sitting out the 2018 Cannes Lions festival. The reason? To save money. New chief executive officer Arthur Sadoun made his first dramatic mark on the holding company this week by forbidding all of its agencies around the world from participating in awards shows, trade shows or other paid promotional efforts for... Read more » |
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Adweek Webinar by NinthDecimal and Affinity Solutions | |
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Sassy Yoplait Campaign Encourages Moms to Ignore the Haters—and Keep Breastfeeding in Public 'Mom On' marks 72andSunny's debut By Patrick Coffee Yoplait knows it's hard out there for moms. When they're not struggling to balance parenthood with the many other stressors of modern life, they're facing judgment because people--online and off--have their own parenting strategies and aren't afraid voice their opinions. The yogurt brand opens its new campaign--appropriately titled "Mom On"--with a scene that will feel... Read more » |
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Burger King’s ‘Outstanding, Outrageous’ Google Home Stunt Snags Direct Grand Prix at Cannes 'We've never seen anything as invasive' By Kristina Monllos CANNES, France--Here's one Grand Prix that McCann's Fearless Girl almost won but didn't. David Miami's "Google Home for the Whopper" stunt for Burger King nabbed the Grand Prix in Direct here tonight, prevailing over Fearless Girl by just one vote after a contentious final judging round. The campaign debuted in April with 15-second spots that... Read more » |
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On Adweek’s Cannes Podcast: Ira Glass Says Brands Need to Be More Bullish on Podcasting But getting CMOs on board remains a challenge By David Griner CANNES, France--Two years ago, Ira Glass came to Cannes for the first time on a mission to get advertisers supporting podcasts. The result, unfortunately, wasn't quite what he'd hoped for. "A couple of brands heard us and have started to spend some money, but not very many," he tells Adweek on a special Cannes podcast... Read more » |
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Will Lady Gaga’s Drones Win a Lion? Intel Explains How It Pulled Off Its Fantastical Super Bowl Stunt And its projects with the Royal Shakespeare Co. By Lauren Johnson CANNES, France--Intel is up for a couple awards at Cannes this week for its cutting-edge work with drones and motion-capture technology. For this year's Super Bowl halftime show, Intel flew 300 drones behind Lady Gaga as she performed, perfectly choreographed to her moves. The brand is also up for an award for its motion-capture technology... Read more » |
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57% of Consumers Will Boycott a Brand That Doesn’t Share Their Social Beliefs Consumers are more likely to care than three years ago, per Edelman study By Kristina Monllos What does it take for brands to maintain relationships with consumers? That's the central question of the third Earned Brand report from public relations firm Edelman, which found that 57 percent of consumers are more likely to buy from or boycott a brand because of its stance on a social or political issue. Consumers are... Read more » |
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MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time Taps into '90s nostalgia as the 'citrus malternative' returns By Erik Oster It's back, and it's as clear as ever. MillerCoors is temporarily bringing back Zima, Coors' '90s transparent malt beverage that was part of the first wave of alcopop brands and the decade's clear craze--which also gave the world Crystal Pepsi, Tab Clear and Miller's Clear Beer. Coors first introduced its "citrus malternative" in 1993, and... Read more » |
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