Good morning, Marketer, here’s how one agency is promoting equality in influencer marketing:
MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. To support this commitment, MSL is partnering with The Influencer League, an educational platform for influencers.
MSL’s specific initiatives include:
• Leveraging new technology within Fluency to collect demographic data not available through social channels (with consent);
• Adding at least 10,000 vetted diverse influencers to Fluency by end of 2021 through ongoing community engagement and the partnership with The Influencer League; and
• Sponsoring full-tuition for 1,000 diverse influencers to attend The Influencer League’s six-week masterclass covering influencer branding and core value, social media growth, working with brands, and monetization strategies.
Keep reading for more, including a look at a new virtual event product from Facebook.
Taylor Peterson,
Deputy Editor
