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Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA 30 Publicis employees learned what Zero PT Day is all about By Katie Richards As an agency, it's important to understand your client and the brand you will be tasked with creating campaigns for. Publicis Groupe took that process of learning as much as possible about the client to the extreme last week. A group of 30 employees from across Publicis Groupe-including Saatchi & Saatchi chief strategy officer Wanda...
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How Avis Brilliantly Pioneered Underdog Advertising With ‘We Try Harder’ David Angelo picks his three favorite ads By Katie Richards The true test of a great piece of advertising, for David&Goliath founder and chairman David Angelo, is something that's timeless and resonates with people long after it's been released into the world. For Angelo, the perfect example is Avis' "We Try Harder" campaign. It debuted in 1962 when Avis was struggling to keep up with...
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