Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.
| Email-based universal IDs have some Achilles’ heels, according to publisher and agency executives. The downsides of email-based universal IDs are that the email address may not be as reliable a foundation for identity as it may seem and that the email address may be too invasive a signal for identity to meet privacy regulators’ approval. Read more below. Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns. Media buyers, planners and clients’ efforts to adapt to a changed world will be addressed in a number of ways at Digiday’s Media Buying Summit in Miami this week. More in this week’s Digiday+ Media Buying Briefing. Not only have anxiety and depression become concerns among the workforce but so have physical ailments like exhaustion, aches and pains, headaches, digestive problems and high blood pressure, since permanent working from home was enforced. As the pandemic continues to blur the lines between work-life balance, one communication firm is rolling out new measures to help working moms. Washington Post managing editor Krissah Thompson discusses the publisher's plans to cover COP26 as climate becomes a "key pillar" of the Post's coverage. Digiday caught up with Cooler Screens' founder and CEO Arsen Avakian to hear how the company is approaching the hybrid festival as well as the return of in-person networking, retail media and the supply chain issues hammering companies today. Other things to know about Join us at the Digiday Business of TV Forum on November 1 in New York City, where we’ll explore and discuss how consumer trends and other market forces are dramatically changing the TV industry as well as how and where brands and agencies are spending ad dollars. From awareness to performance, no marketing team has been left untouched by the shifting nature of TV in the connected age. Sponsored by MNTN. In a privacy-forward world, the concept of image streaming provides a foundation for contextual advertising. Sponsored by Smartframe. | | |
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